Blue Moon unveiled new packaging across all brands in 2024, and we needed to show it off. I worked closely with the Blue Moon brand team to create a portfolio of images that bring the new look into the world in an authentic and bright way. My intention for this shoot was to create scenes that feel natural, so finding a photographer to nail the vision was key. We worked together to bring the idea to life, and couldn’t be happier with the results.

PHOTOGRAPHER: BRIAN SORG