Challenge:
Develop an activation to drive awareness of Boursin, inspiring Food Enthusiasts to creatively use the product this summer.

Insight:
Camping has been rising in popularity among Millennials, and social distancing is now accelerating the trend. Sales of camping related essentials and visits to national parks have seen huge spikes in recent months.

Idea:
Boursin will transform any outdoor experience into an elevated glamping escape that’s as inspiring as it is delicious.