Let’s face it, 2020 sucked. By the end of the year, people really needed a reason to smile and look forward to a new year. Luckily smiles and hope come in a convenient little bundle: babies!

IDEA:
What better brand to celebrate those new babies than Babybel. Cute new babies, wrapped in Babybel’s iconic packaging- we knew this would make an adorable combo.

We partnered with T-Shirt Deli to create onesies that were totally customizeable so every baby could have their own name in the Babybel logo. We even developed our own font to make sure any name would fit perfectly.

EXECUTION:
Since we were locked down, we had to get creative with production. We sent influencers with newborns a kit to film their Babybel babies, well… being babies. We got a ton of cute content for both organic and paid posts that all directed to our microsite where people could buy their own onesies.

And it worked! The onesies sold out and the baby pics flowed in. Best of all, Babybel was proud to donate the proceeds to non-profit, Baby2Baby. Helping to ensure babies and children living in poverty have access to the basic essentials they deserve.

Most of my inspiration comes from illustration. I have always been influenced by animation and the beautiful illustration styles of the 20th century. I take every opportunity I get to draw a quick sketch, or create a new traditional or digital painting. I use illustration as a tool to help convey my ideas, or just to have fun.

Curiosity Connected - Back to school campaign

Regardless if you are hanging at home or browsing the internet between classes, discovery can happen anywhere. New places, different dialects, unknown species, all of them can be uncovered absolutely everywhere you go. Gig-speed WiFi, unlimited data, and over 18 millions hotspots make sure that you’ll see something you haven’t before, even in the most familiar of places.

An Annual Pass for Walt Disney World Resort is exactly what it sounds like, a year-long ticket to Disney World. This year the branding team decided they wanted a new look and feel for all of the Annual Passholder communications.  

The Annual Pass needed a style that could spread across all Pass tactics, such as direct mail, email, banners and outdoor space. The design also had to be recognizable and cohesive.

My solution was to “keep it simple” and “keep it Disney”. I wanted to keep the look and feel sophisticated but also as bright and cheery, as you would expect to get from Disney. To achieve this I used simple colors, fonts and illustrations that can be easily interpreted by other departments if needed. I created all the assets that are now being shared with designers within Walt Disney World. 

This branding is now being used on all the Passholder tactics, including Magic Bands, Passes and in-park communication

Creative Director : Will Gay

Art Director/Illustrator: Sarah Swenson

Copywriter: Becca Shuler

With the launch of the Mayhem at The Mansion app, the Disney Parks Blog wanted to give something special to it's first users in the Magic Kingdom. The app allows guests to venture throughout the park and find the ghosts that escaped from The Haunted Mansion. I thought owning physical reminder of a digital game would enhance the users experience. 

I suggested that we make a special map that guests could keep, share, frame, use as a shield from the sun (or whatever they please) as a commemorative piece from the Disney Parks. The map featured vintage inspired illustrations, fancy gold foil, and an adorable little poem about the mayhem-causing ghosts.

Over doorways ‘Neath awnings
Or hanging from posts
Be on the lookout for Hitchhiking Ghosts! 

I’m sure you’ll find them, this map will assist,
In finding the mayhem these ghosts can’t resist. 

Art Director/Illustrator: Sarah Swenson

Copywriter: John McCall

Xfinity has a lot of products that are intangible. Internet, Mobile, Entertainment, etc. This makes it difficult for customers to understand how Xfinity can actually pull all of their favorite devices together. So we thought a visual representation of these products and services would be a good sales tool. I designed and created a “world” of Xfinity consisting of a series of icons and environments to illustrate how Xfinity can power your life.

These designs have been used across multiple channels including; In-store, out of home, digital, print.

"The Happiest Flight that Ever Flew" was a concept that I presented to WestJet on behalf of Walt Disney World. My idea came from the classic and iconic Disney attraction that everyone knows, "It's a Small World". Most people who have visited a Disney park have ridden, enjoyed, and sometimes even suffered through the repetitive song based attraction. Nonetheless, the message behind the Small World attraction made it the perfect fit for a plane that would travel 'round the world and inspire the kid in everyone to visit Walt Disney World.

I wanted the plane to be as bright and eye catching as possible. I found inspiration in the original Small World art by Mary Blair, who's simple, yet stunning designs remained timeless for over 50 years. 
 

Creative Director: Tom Shumilak
Art Director: Sarah Swenson