THE HUNT IS ON…

Every year, Keystone Light launches limited edition orange cans. Consumers have a chance to hunt them down in exchange for prizes, and the program brings a ton of excitement to fans on social media.

In 2024, Keystone wanted to let their diehard can hunters know there will be more orange cans than ever. The media was already buzzing about the cicada emergence, so why not broadcast another type of emergence… the rare orange cans. We worked with the RealTree production team to capture fun + visually enticing short format videos to drive engagement from fans.