Wine + Cheez-it

Challenge:
Once Cheez-It’s key differentiator, “100% real cheese” is now table stakes in the snack aisle. 

Insight:
A deep dive into microtrends revealed a consumer appetite for unexpected mash-ups.

Idea:
We created the House Wine + Cheez-It box, the ultimate adult snack pack for wine and cheese lovers everywhere.

AWARDS 🏆

Effie 2020 Silver
PR Week - Best in Product Brand Development